Life after checkout- Post purchase emails
Post-purchase email sequence
- You're working on their order, it’s going to ship on (date), and they’ll get a confirmation when it does.
- Offer help and customer support if they have any questions or problems. Gather feedback about their buying experience.
- And then give them the opportunity to buy something else.
Delivery notice and product education
Repeat buyer discount
Don't miss out on the post-purchase window of opportunity
Exactly what you send after a purchase depends greatly on what you sell and who you sell it to, but no business should miss the post-purchase window as an opportunity for giving customers a memorable buying experience.
Feel Free To Share
Ben Froedge Wrote This
I'm Ben, and for the last 3 years, I've helped people build strong, sustainably profitable online stores that thrive and grow. I want to see the people who create awesome products get paid more, so they can keep on making the world a better place.
Get an email every week that actually helps you
Every Tuesday, I send out an email to people who own and operate Shopify stores.
I don't send a list of blog posts I wrote or any nonsense like that. I answer questions and address topics that will help Shopify merchants make more money. I appreciate and understand how valuable your inbox space is, and how much you hate getting useless emails.
Sign up for emails that actually make you money by shoving your address into the box below and pressing the button.