Shopify Conversion Rate Optimization
A research-driven process to turn more of your traffic into revenue
With a consistent, research-informed optimization process, you can boost revenue without depending on guesswork or gimmicks.
I’m writing this guide owners and operators using Shopify who want to build a profitable and long-lasting brand.
It’s easy to start a store on Shopify, and for that reason, a lot of people do. Most of them fail, and sometimes that’s just how the cookie crumbles.
But I’ve seen brands come and go that could have been amazing. I’ve seen awesome, creative people start something that should thrive and give them what they need to live a rich life. Instead, those brands settled for being just OK, or grew in frustrating fits and gasps.
So I’m writing this guide for anyone selling online who wants to take control of their growth, and replace a question mark with a period when they talk about their future.
For any online store, your website is the most important asset you’ve got.
It’s the central home of your brand, so all of the attention you generate through marketing points here.
Once you’ve got attention from marketing, your website’s job is to turn that attention into revenue-generating transactions. So the primary driver of the sites look, feel, function, and content has to be conversion.
Your website should convert traffic into 2 things:
That’s it. That’s the job.
If your website does that job well, you make money. If it doesn’t, you don’t make money.
If you want to make more money, you can just pump more budget into ads, or spend more time and effort on your marketing… right?
Ads are effective. Marketing is important. They’re also pretty much useless without a site that converts well.
Growing your conversion rate multiplies the ROI of every scrap of attention your create through marketing.
Without a site that converts well, you are leaving money on the table and leaving yourself vulnerable.
Ads don’t always scale.
You can be priced out.
Policies, pricing, and customer reactions to your marketing change.
And suddenly, that 1.5% conversion rate isn’t profitable anymore.
There is no magic bullet for making your site better at selling. There’s not some single app you can add that will fix your conversion rate.
Unless your site is insanely old or badly designed from the ground-up, a redesign is probably a waste of your time, too.
Building a site that converts is a continual process.
That’s literally it. The secret to building a site that converts is to start on solid ground and then make changes that are based on evidence.
That’s how Amazon did it. It’s how everyone successful does it. Congratulations. You are now the keeper of the sacred flame.
The 1st step is to make sure your site is focused on conversion as it’s primary goal.