This is a terrific chat between Talia Wolf of GetUplift and the founder of HotJar, Dr. David Darmanin.
They discuss some of the mistakes people often make when using heatmaps as part of their site optimization work, and how we can make better use of heatmaps and the other tools that Hotjar offers.
Below is a really quick-and-dirty version for anyone who doesn’t want to listen to 40 minutes (You should if you have the time. These are two brilliant humans.)
If you want to learn more, this piece is one of many about data-driven growth for Shopify stores.