“As it is not one swallow or a fine day that makes a spring, so it is not one day or a short time that makes a man blessed and happy.”
The strength of a Shopify store isn’t just about making sales right now.
Strong businesses are built with a focus on sticking around and making money for a long time. Stories about banking 6 figures in your first month are nice to read, but they are usually embellishments or outright lies.
What is much more real is the idea of starting as small as you need to start, and then growing. One-step-at-a-time, intelligent, informed action that leads to growth. That’s how you build a deep foundation that will let you build a business that reaches high.
A strong business is like a strong body: There is no secret sauce that you can buy. It is a matter of combing intelligent and intentional work, consistently improving over time.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Will Durant (Not Aristotle)
You can get fired up and motivated to make your store grow, but there is no amount of enthusiasm that will replace what you can do with discipline and intelligence over time.
Habits are the things we do on a consistent basis, and they are the most important part of our behavior when it comes to getting results. The exact actions you take might vary from someone else, but the foundational habits of how you do it will be much the same.
Here are a few examples of high-level goals you might want to achieve and some of the ways tactics you would use to make them happen.
You want to build a strategy that will move you from the goal you have set, to the actions you should take, and carry you on to seeing the goal achieved.
Let’s say that you have a high-level goal of increasing your revenue by 25% in the next year. There are several things you can do to help you achieve that goal. We’ll break them down into 4 different areas.
You now have a better understanding of who your best customers are. You are getting more wallet-out traffic to the site. More visitors are either purchasing or signing up for marketing materials. When people do buy, you are making more money from each customer and each individual order. You are losing fewer abandoned carts, and dealing with fewer customer service issues. Your revenue is up, and your business is stronger because of the work you have done.
If all you care about is making quick right-now money, you shouldn’t bother with any of this. If you want your business to be thriving and paying for a nice lifestyle in 5 or 10 years, you should think about how you are going to make that happen.
If you are expecting to be a millionaire by Christmas, you will probably face a let-down. That doesn’t mean you can’t have a hell of a Black Friday, though.
Quick solutions like turning up the dial on traffic volume will only go so far, and only last so long. By putting in this kind of work, you are setting up a much higher ROI on all of your future traffic flow.
You can make changes and decisions with more assurance that you are doing the right thing. At the very least you’ll be measuring your results, so that if you do make the wrong move, you can see the effects and adjust course quickly.
Set your goals. Make a plan. Execute your plan. Measure your progress. Repeat.